42 of the Best SEO Tools for Auditing & Monitoring Your Website

If you’re an SEO beginner on a budget, Google’s SEO tools are a great starting point because they’re free and simple to use, although with a slight learning curve. We named it the most user-friendly SEO software in our list of the best SEO software because it has intuitive navigation and easy-to-understand dashboards. One of the most obvious benefits of using Google Search Console for debugging your website is that it’s made by Google, the main player of search engines. The data you collect via the Google Search Console is from Google, so you’ll know it’s accurate. It’s BHS Links a useful free tool to help you crawl your site for errors, which is important because you can’t fix what you don’t know is broken. You can get started with Semrush with a seven-day free trial.

Power your keyword research with Moz Pro

• What sets it apart is its comprehensive approach to agency operations—not just providing SEO data but streamlining entire workflows from lead generation to client reporting.
• Think of SEO tools as your digital magnifying glass and toolkit for your website.
• You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load.
• If you need an SEO content optimization tool, you can try SpyFu’s RivalFlowAI.
• Improving all of these helps search engines find your website with crawler bots and gives visitors to your site a better user experience.
• MarketMuse’s comprehensive support and regular updates make it a reliable and efficient tool for content optimization.

From on-page SEO audits to domain and URL comparisons, SEOQuake gives you the power to gain SEO insights from the Internet with just a few clicks. Dashword positions itself as a solution to help you “write great content, fast” with a focused set of tools for content marketers. For the practical stuff, Semrush offers add-ons for Google Docs, WordPress, and Microsoft Office 365, so you can work directly on whatever platform you prefer. You and your team members can collaborate on projects and review each other’s work. What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing.

Get expert help with SEO Analysis

The best SEO tools stand out because they offer accurate data, are easy to use, fit specific business needs, and provide real value for their price. They help marketers perform essential tasks like keyword research, technical audits, and performance tracking efficiently and reliably. Other platforms offer a full suite of SEO capabilities in one dashboard, allowing you to manage keywords, competitors, backlinks, and content all together.

Top 16 SEO Tools Compared

So it’s created an impressive list of tools to help you research, optimize, and analyze all aspects of your website’s ability to rank. These three tools are free, so I’ve not included pricing information individually. CanIRank lets you review one website for free (plus get five keywords and SEO reports daily without paying). The paid plans for more websites and keyword reports start at $49/month. This tool is powered by a backlink crawler that continuously updates its index with new links. You’ll see the total number of backlinks, referring domains, and more.

There is a free and paid version of Screaming Frog, but no free trial. The free version is likely enough if you’re just starting out with a single website as you’re limited to 500 URL, or page, crawls. If you’re well versed in SEO tactics and SEO is critical to the success of your business, then take a close look at Semrush.