What is SEO Marketing? Definition, Importance, and Types 2025

These steps are the main focus of our beginner’s guide to SEO. On-page SEO mainly revolves around content SEO and using the elements around that content to improve your findability for relevant terms. To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options). First, develop a strategy, technique, process or concept that’s unique to you.

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The best infographics include data on a certain topic or simple and applicable ways to solve a problem. Consider titles like “10 ways to keep your lawn green” or “Data that proves the power of Facebook Ads.” Images are one of the most effective types of content. Since they are visual and don’t take long to absorb, they are also highly engaging.

The Power of Backlinks

• Google stands out as the most widely used, often serving as our first stop on the Internet.
• If a marketing blog says that something is true, always look for examples where someone did the opposite and still succeeded.
• This earns you referral traffic, and the more eyes on a post, the higher the chances of generating backlinks.
• For example, this list of content marketing tools has an eye-catching title.
• In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.

Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A. To make sure your title and description have the right length, you can use our free tool called SERP Simulator. You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG). Using the right image file format can help you get a better image quality and reduce the file size.

That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code. You want to attract people who need what you sell and can become leads, and later, customers. There are nuances to explore regarding duplicate content (and the myths surrounding it), but Olivian Stoica, Senior SEO Specialist at Wave Live Wallpapers, is here to help. Then, it must scan them to understand their topics and identify their BHS Links keywords. Finally, DemandGen’s 2022 B2B Buyer’s Survey found that 67% of B2B buyers start the buying process with a broad web search. As of January 2024, Google holds 81.95% of the worldwide search engine market share.

In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? The short answer is yes if you run a small to medium-sized website. All you need is some time to learn and practice SEO, plus good SEO tools that offer vast and accurate data.

You need to focus on the overall perception of your brand and being present in the right places. More people are using AI tools for their online searches and search engines are also investing in providing AI-driven search experiences. An example of that is Google AI overviews, where Google uses AI to pull together and combine information on a search query from different resources.

Next up is G2, one of the most popular review sites for software. Unlike Efficient App, where reviews are written in blog posts by the actual company, G2’s reviews come straight from user-generated content. It’s people who actually use a service that then go and review it on G2.