SEO Audit Tool: Free Website SEO Analysis Tool & Audit Report

By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly. Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction. Page speed is a crucial ranking factor that directly affects user experience.

– They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them. Often, those with a visual impairment use screen readers, which convert images into audio. Essentially, this is describing the image to the site visitor.

Achieve top Google rankings with SEO audit services

Moz is a widely popular SEO tool among the SEO community and it offers a tool called Site Crawl which helps you with SEO site audits. Ahrefs is an excellent SEO toolkit which is used by a ton of bloggers and it offers SEO Anomaly a Site Audit tool that gives you an in-depth website analysis. As you can see above, currently it’s showing around 21 issues and the issues are listed on the basis of severity. As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has. Now, as I complete the audit, I’ll know the answers to those questions — and I’ll have actionable steps to improve my website, thus making it more competitive.

Step 2: Identify site structure improvements

We utilize software to protect our clients from algorithm updates and search rankings losses. If a minor SEO hiccup occurs with your search results, we notice it and swiftly take action. Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit. SEO tools like Ahrefs and SEMRush will also crawl and audit your website. When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers.

Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs. Auditing image optimization involves analyzing images for user experience and search engine performance.

SEO is a colossal effort; the process does not end there once that initial effort is made. After the audit, you make a plan to tackle these issues, prioritize them, and then slowly do them or get other teams to do them (if you have people). Then, monitor your actions to determine whether those changes work as intended. Regular monitoring is also a great opportunity to find improvements and better calibrate your SEO strategy.

• SEO can be complex and often raises many questions, especially for those new to digital marketing or looking to improve their website performance.
• Start with issues that have the biggest impact on your SEO and user experience.
• You’ll then want to scour the search index for places where non-HTTPS URLs appear.
• Often, those with a visual impairment use screen readers, which convert images into audio.
• This can lead to improved performance — both on the search results pages and how visitors engage with your website.

It involves refining the content and structure of your site and aligning with search engine algorithms to improve your rankings. “The right SEO audit tool is not just about highlighting what’s wrong with your site; it’s about understanding the holistic picture. From the technical intricacies of on-page elements, the depth of backlinks, to even the user experience. As you discovered, this free SEO audit template includes a list of the most important steps to perform when conducting a full-scale website audit. Crawl errors prevent search engines from accessing your site’s pages.

To get the most out of this post, I recommend turning on the option to check the HTTP status of external links. If you’re an Ahrefs user, begin by launching a new project in Site Audit. Luckily, most of the fixes to the issues discussed in this guide are self-explanatory. However, I will do my best to explain the more complex ones as we go.

If you need a detailed plan for optimizing these elements, see our SEO roadmap article for actionable next steps. SEO is not just about getting users and search engines to your site —it’s also about keeping and showing them around. One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit.